Neutral spirits based

VARIANT ROLE Drive frequency in relaxed moderation and controlled occasions (health and wellness) ALCOHOL CONTENT 3% ABV COLOUR Light-bodied, subtle FLAVOUR Premium, crisp apple cider which is light in taste and alcohol. TARGET CONSUMER 25 to 34-year-old, unisex OCCASION/NEED STATE • Easy drinking: day time social/unwind sociably • Early evening wind-up/partying