Vodka-based

ALCOHOL-FREE BEVERAGE TRENDS – a growing trend without a real answer • Younger and health-conscious consumers are increasingly looking for alcohol-free alternatives • The Global Market is expected to show consistently strong growth • No real, satisfactory answer for consumers • No alcohol-free beverage delivers mood-elevation (outside of an unhealthy sugar rush) OUR ANSWER: FUSING TRADITION AND SCIENCE • South African born brand, harnessing tradition and indigenous botanicals. • Using state-of-the-art bioceutical technologies and patented stabilising processes leading to a uniquely potent, reliable and consistent functional effect EUPHORIKA PROPOSITION: • Africa’s premium and alcohol-free botanical beverage with a functional effect . • Euphorika boosts your mood without hangovers or impairing one’s ability to drive. • Euphorika is perfect forsocial gatherings , as a natural social lubricant and for increased, yet calming, energy and focus • ...it tastes amazing!

Core Target: Individuals aged 25-35 years, with medium to high income levels, who appreciate beautiful and high-quality experiences, and are health-conscious. Occasion: Socializing outside of home with friends, whenever they want to fully enjoy the moment and be present. Food Pairing: Suitable with various foods. Taste Profile Pairing: Similar to any soft drink or beer, with a mild taste. Conceptual Profile Pairing: Healthier alternatives.